Mastering AMC Renewals: A Strategic Guide for Software Companies with Small to Medium Clients

In the world of software, one of the often overlooked revenue generators is the Annual Maintenance Contract (AMC). However, the challenges of managing AMC renewals for multiple clients and software licenses, especially from small to medium-sized clients, can be cumbersome. This guide is designed to help you streamline this vital business function. The Significance of

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How CTRACKER Doubles as Your Content Calendar for Creation and Publishing

Who Needs a Content Calendar Anyway? If you’re in the business of generating high-quality content, whether it’s blog posts, social media updates, or even video content, then you know the struggle of staying consistent. Clients demand new material, your audience expects regular updates, and let’s not forget, Google loves fresh content. But how do you

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I Was Doing it All Wrong

Like many people, I was doing it all wrong. I had a laundry list of dates to remember—credit card payments, license renewals, returns to file, and payments to process, among other things. Some of these I’d jot down in Google Calendar, others in a physical diary, and some I would just keep in my head.

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